Writing in Indiana

The Five Things I Learned at Blog Indiana 2012

I’m starting this post with a warning: you will not find anything particularly new or inspiring in the following 500 words. Especially if this was your fourth or fifth Blog Indiana conference, or you don’t particularly care about conferences in general. I am going to reflect on an experience shared with a few hundred other like-minded individuals, who have likely already shared this experience on a blog (because it was a conference called Blog Indiana). I’ve even read one or two good recap posts already.

Warnings set aside, however, I feel compelled to share some of what I learned at this year’s conference because I was there in a rather unique position as both a first time attendee and a first time speaker. I had a blast wearing both hats, and I left the conference reinvigorated to go out there and command the web like an angry tyrannosaurus commands a tiny little electric jeep outside a powered down electric fence. Here’s why:

 5. Everyone Loves a Cat Meme

I went to ten sessions at Blog Indiana, and a vast majority of those involved cats in some way. Doug Karr talked about breading cats. Allison Carter and Lorraine Ball made sure to reference their office cats. Muhammad Yasin compared the attendees’ employers to the Office Cat. Hell, cats were a major pillar of my own presentation. I’m not sure there’s a hugely valuable lesson here, but it’s encouraging to me to know I’m not the only one wasting time with lolcats at work.

 

 4. Learning is Fun When You Don’t Take Yourself Too Seriously

…Along those lines, it should come as no surprise that the best presentations I attended were those given by people who were having fun with what they were doing. I went into my first year speaking at this conference absolutely terrified – that I wouldn’t be serious or insightful enough, that other presenters would make me look like the child I am. Then Robby Slaughter made up a nonsense keyword for his talk. Kevin Mullett declared himself an industry expert on banana milkshakes. Erik Deckers shared crude jokes about death and the hokey pokey. The amazing part of all this? I learned more from these three sessions than any number of blog posts I’ve read in the last year combined.

 

3. Honesty Goes a Long Way

Before Blog Indiana, I was fortunate enough to be a part of one of Randy Clark‘s famous friend ups, so I went into his session expecting to see a few familiar faces. It blew my mind to realize that in the year or so since I first met these people, many of them have become familiar faces, trusted friends, and invaluable mentors. In the session, we did a practice run of a friend up, in which my table wrestled with looking each other in the eye and just simply and honestly communicating what we needed help with. Guess what? I’ve got a few meetings set up as a result of that conversation. Honesty rules, and Randy is a genius.

 

2. Indianapolis is a Super Supportive Community

In that same vein, perhaps the most powerful bit of knowledge I walked away with was this: Indy is full of amazing, supportive people. Randy‘s friend up model works because the people in this community are seriously interested in helping each other out and making this city a great place to live and do business. I was in awe of the support the conference gave to Allison as she gave the first keynote presentation. I was humbled by the people who came out to my session and encouraged me and helped me have a blast with it. I was encouraged to meet so many people who love what they do and want to connect with others who feel the same. Indianapolis, you’re a dear.

 

1. It’s Time to Be Me

As a writer and an entrepreneur, one of the hardest parts of my job is defining (and separating) my company and myself. The fact that my company is named Metonymy Media only makes matters worse. I spend a lot of time apologizing for the long, weird name, and I often consider changing it. After listening to Lorraines presentation about her struggles with this same issue, and after connecting with so many people who knew my geeky past and why Metonymy is the perfect name for me, I left with a mission: Stop apologizing for this name and start defining it.

I suppose the best way to close this post is with a massive “thank you” to everyone who taught me, encouraged me, inspired me, and worked hard to make this conference an amazing time (that includes you, Noah and Shawn). If you haven’t been in the past, I can’t stress how much you need to change that next year. In the meantime, I’ll invite others to add to this list:

What did you learn at Blog Indiana 2012? How did the conference inspire you?

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Ryan Brock

Written by Ryan Brock

Ryan founded Metonymy Media, where he works as an editor and a writer. He walks to the office most days, and is a strong believer in the power of storytelling and good cooking in the pursuit of a better world.
  • http://twitter.com/AllisonLCarter Allison Carter

    Great post, Ryan. Blog Indiana really is a special event, and like you said, the Indiana social media community is out of this world with its kindness and support. And absolutely, own that name. There’s nothing wrong with a memorable, strong name. It’s who you are, and it fits.

    • http://www.metonymymedia.com/ Ryan Brock

      Thanks, Allison. I’m falling in love with Metonymy all over again.

  • http://profiles.google.com/lorraine.roundpeg Lorraine Ball

    I loved your presentation. But then again, I love the serious and the silly too.

    Glad my presentation has you thinking about your name. You don’t have to change, just know what you want it to be.

    • http://www.metonymymedia.com/ Ryan Brock

      That’s what I walked away with. I’m spending so much time now just thinking about how to better communicate who I want to be.

  • robbyslaughter

    I have a complaint.

    The complaint is that human cloning is not yet at the level which would have allowed me to attend your presentation while attending another excellent presentation at the same time.

    Please address this concern.

    Thank you for your time and attention.

    • http://www.metonymymedia.com/ Ryan Brock

      I’ll do my best. For real, though, it was great to meet you and learn from your experience. Thanks for a great presentation!

      • Ryan Brock’s Clone

        Glad to hear Robby’s presentation went well. I was sorry to miss it.

  • http://www.kevinmullett.com Kevin Mullett

    It troubles me to be lumped in with such capricious, though clever, presenters as @a521e7e3ca31ef7bb927d387f1545fac:disqus and @edeckers. This sir is an affront to the seriousness and responsibility of pointing out peoples gaffs, online marketing faux pas, and wrongyness. (It’s a technical term) I request, neigh I demand satisfaction…by way of more awesome posts such as this. With kind regards, that banana milkshake guy.

    • http://www.metonymymedia.com/ Ryan Brock

      Next time I’m up your way, we’ll have to grab a banana milkshake and discuss the etymology of “wrongyness.”

      • robbyslaughter

        #blueberry !

  • http://twitter.com/randyclarktko randy clark

    Great post. I love the combined content and images. Have you been listening to Carter?

    Thank you for the kind words, but I cannot take credit. You’re correct, our community is special, and deserves the credit. Andy Hillenberg tweeted something like, “Randy did a 45 minute presentation in 10 minutes.” He was right – the attendees conducted the presentation. Once again… our community. Is it the water? Or could it be an environment of friendliness? While interviewing super bowl attendees I heard time and time again how friendly our city was. The community.

    Genius? Nope. Fortunate to be a small part of this great community? Yes – I’m privileged and proud.

    • http://www.metonymymedia.com/ Ryan Brock

      So humble. But then I guess that’s befitting of someone from Indianapolis? Seriously, though, thanks for making the conference great, Randy.