Making Written Content a Marketable Product

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When it comes to blogging and social media, many companies tend to ask one all-important question: What’s the return on investment? Managers and other smart folks in charge of budgets are primarily concerned with how well any sort of activity will pay off in the long run. If we get someone writing content for us, [...]

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The Old, The New, and Great Writing

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Did you know that Indianapolis is second only to Washington, D.C. when it comes to historical monuments? At every turn, a rich history is lying just beneath the surface… Monument Circle. The Cultural Trail. The U.S.S. Indianapolis Memorial. These testaments to our past are surrounded by jutting skyscrapers and exploding technologies, the signs of a [...]

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